Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
From
Average Rating 
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing ExperienceA tour of the world’s most exciting and spectacular “third places” from Caesar’s Palace in Las Vegas to the Guinness Storehouse in Dublin
- amazon.com Sales Rank: #609195 in Book
- ABIS_BOOK
Special Offer Promotion
Save $10.00 when you spend $50.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout.
Special Limited Time Offer from Bill Me Later!
Enter promo code BMLSAVES at checkout to get $10 off your $50 Amazon.com purchase when you pay using Bill Me Later.
Bill Me Later is the quick and easy way to shop without your credit card. Using Bill Me Later is easy as 1-2-3â¦
1. Add items to your shopping cart.
2. Select Bill Me Later at checkout.
3. Answer 2 quick questions & accept the terms.
It’s that easy! You’ll receive a bill in the mail after you’re approved. Pay in full or over time* - the choice is yours.
Bill Me Later is subject to credit approval as determined by the lender, CIT Bank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence. Bill Me Later is provided by Bill Me Later, Inc. and its lender.
*Finance charges apply if paid over time.
To receive the Bill Me Laterî $10 off $50 discount:
1. Write down promo code BMLSAVES.
2. Add $50 worth of products sold direct from Amazon.com to your shopping cart.
3. Select Bill Me Later as your payment method. If you have 1-Click turned on, go through standard checkout (do not click the 1-Click button).
4. At checkout, enter the promotional code and click the “Apply” button. The savings will be deducted from your order total.
Avoid Common Mistakes:
- Make sure you have selected Bill Me Later as your payment method. If you already have a saved payment method, you will need to change your payment method to Bill Me Later on the order review page or payment page.
- Make sure you have entered the correct promo code, BMLSAVES.
- Make sure you have added at least $50 worth of items sold by Amazon.com to your cart. This offer is not valid for items sold by third parties on Amazon.com
Promotion Terms and Conditions:
- Limited to one (1) per customer account.
- Offer valid only for purchases made between October 13, 2008 and December 31, 2008.
- Offer must be redeemed through the Amazon.com shopping cart. Does not apply to orders placed with 1-Click where Bill Me Later is not the payment method
- Offer must be redeemed at the Amazon.com Web site, http://www.amazon.com, toward the purchase of products sold by Amazon.com. If Amazon.com is not the seller, this will be noted on the product detail page.
- Offer may not be used in conjunction with the purchase of products sold by or under the brands of third parties, including, but not limited to, Amazon digital downloads, Amazon Fresh, Amazon Gift Certificates, Subscribe and Save and Prime,Target.com, or any Apparel & Accessories merchants, or sold through third-party areas. Offer cannot be redeemed at Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.co.jp, or any other Web site operated by Amazon.com, its affiliates, or third-party merchants (including Web sites linked to from the http://www.amazon.com site, such as http://www.shutterfly.com).
- Not applicable on BOB Trailers, select Sony, Automotive items or select DTV Converter Boxes
- Taxes, gift-wrap, and shipping and handling charges do not apply toward the minimum purchase amount.
- Offer can only be applied to one order, shipped to one address. If you are ordering items to be shipped to more than one address, a separate order will be created for each address. The promotional offer will be applied to only one of the qualifying orders.
- Offer is not for resale and is not redeemable for cash.
- Offer cannot be applied to orders already placed with Amazon.com.
- If you return items purchased using the offer, you will not receive a refund for the amount of the offer.
- When you redeem an offer, Amazon.com can tell that you are part of a select group of customers who received and redeemed the offer. For more information about data that Amazon.com collects from its customers, read Amazon.comâÂÂs privacy policy posted on the Amazon.com Web site.
- Offer made by Bill Me Later, Inc. Void where prohibited.
Not just for Marketing Types by Alane Wilson
This book is recommended for anyone working in a traditional “third space” such as a library or a museum, anyone who uses libraries, or anyone who likes libraries but spends more time at Barnes and Noble.
The author, Christian Mikunda, suggests that “the experience society has grown up” and that we members of this society look for a combination of “entertainment with big, true feelings, with genuine materials and high-quality design, and help with our problems in everyday life.”
As I read, it struck me this could be a description of some of the more architecturally spectacular libraries that have been built in the past few years: the main branches of Seattle Public Library, Salt Lake City Library, and the Vancouver Public Library in British Columbia (the latter two designed by Moshe Safdie) to name only a few. I’ve heard people express puzzlement about these buildings in an age when the Web has become a replacement for many, for a visit or a call to the library. Why, they ask, would these edifices be built?
William Dietrich in an April 25, 2004 article in Pacific Northwest, the magazine of The Seattle Times newspaper, wrote: “Above all, the [Seattle Public] library is designed to be inviting and intuitive to people who want to find a book. Designers calculated that the downtown Barnes & Noble bookstore had 40 times the people traffic, per square foot, as the old library. Why? What was the public sector doing wrong that the private sector is doing right?”
Mikunda provides an answer. He begins his introduction with a description of what a visitor to the Peggy Guggenheim Collection in Venice might do: have a look at the paintings and sculpture, go to the museum store, and have a coffee in the museum restaurant, all the time enjoying the particular ambiance of the location, above the Grande Canal.He describes the experience as being one of a place where one temporarily feels at home, that is emotionally powerful and allows visitors to recharge themselves. The museum is, he declares, a Third Place, one of three “staged habitats” (the others are Home and Work). Malls, theme restaurants, concept stores are all staged habitats too.
So, I think that this trend of building and redesigning libraries to be impressive architecturally is a response to the need people have to spend their leisure time in staged habitats and be entertained at the same time they accomplish something–whether it’s browsing books in a library or a bookstore. More people responsible for library and museum spaces should read this book, along with “Better Together: Restoring the American Community.”
As Putnam and Feldstein say in “Better Together” “Death-of-the-library scenarios define libraries as information repositories. If they were no more than that, then their eventual displacement by more convenient repositories would make perfect sense. But the library is a gathering place too [...] People may go to the library looking mainly for information, but they find each other there.”
Mikunda’s book will give you a different perspective on all kinds of staged habitats.
Highly recommended, especially for marketing professionals by Midwest Book Review
Expert marketer, trend scout and specialist in mood management for public spaces Christian Mikunda presents Brand Lands, Hot Spots, & Cool Spaces, an insider’s guide to how marketers successfully connect an emotional bond with the customer, placing him or her in the right mood to attract sales, and embellishing public spaces in such a manner that they become locations other than home and work that customers wish to visit regularly. From concept stores and design malls to lobbies and lounges, urban entertainment centers, fairs and expos, and much more, public spaces of all kinds draw upon the fundamental principles that Mikunda clearly delineates to better set their customers at ease and entice them into returning again and again. Highly recommended, especially for marketing professionals seeking to hone the attractiveness of their given projects.
Similar Product
