1 of 5 Not Your Father\’s Advertising! Barry Judge and David
1 of 5 Not Your Father’s Advertising! Barry Judge and David
by bestbuy (Category: Education)
Indeed, the apples haven’t fallen far from the trees.
Barry Judge’s father was in marketing and David Lubars’ was in advertising.
But the world has changed.
Hear about these nuggets and many more in this insightful interview with Best Buy’s Chief Marketing Officer and the Chief Creative Officer of BBDO, one of the world’s preeminent advertising agencies.
Among many topics in this wide-ranging conversation the pair discuss what makes world class advertising - and what it will take to make Best Buy the “titan” among great brands that both of them want it to be.
